In this episode of Cut to the Crypto, we’re asking the question: why are crypto fans investing in motorsports now? To answer it, we sit down with JR Hildebrand, a professional racing driver and long-time crypto investor.
In this episode of Cut to the Crypto, we’re asking the question: why are crypto fans investing in motorsports now? To answer it, we sit down with JR Hildebrand, a professional racing driver and long-time crypto investor.
We talk about the intersection of sports and crypto, why motorsports are beginning to invest in crypto projects, and the various benefits for sports stars and businesses of getting involved in crypto. JR talks about community-building and how tokens and NFTs can be used to build stronger relationships with fans and followers.
JR dives into the new wave of fans that understand decentralized tech and how drivers are using blockchain to connect with these in a more dynamic way that traditional methods can’t match. And we talk about how crypto could forever change the way sports personalities and teams engage with their audiences.